Lure Restaurant and Bar

San Francisco based Puccini Group created the concept for LURE Restaurant & Bar as a homage to the fisherman who first settled in Victoria. These first settlers were gritty and hardworking making their livelihood from the seas yet their hearts remained tender as they fell in love with the spectacular island setting and incredible local culture. The space is crafted but not rustic with nautical touches showcased throughout the room. The restaurant transformed, is refined but casual, comfortable and familiar.

The herringbone design throughout the space is a modernized representation of First Nation’s patterns and the coastal location. There are ships bells, tattooed tables and stenciled walls that pay tribute to Victoria’s sea faring settlers. The materials used throughout the restaurant represent Canada’s finest bounty with walnut tables, hickory floors, oak bar and leather seats. The space offers a refined yet comfortable vibe.