The world is changing and facing a global challenge: fighting the environmental crisis. Our company believes the fashion industry has a major role to play as the second biggest polluting industry. As a response, AS-IKU believes in going back to ancient production techniques with a lower environmental footprint and developing new renewable and green technologies. The brand’s mission is to produce sustainable long-lasting garments and offer a range of products to socially and environmentally aware consumers. This can only be achieved through a radical shift in consumer behaviour. AS-IKU wants to give consumers a sense of responsibility in their purchasing habits, in total transparency.